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Introduction: Understanding the Role of Search Marketing Specialists and Generalists Search marketing is a crucial component of any successful digital marketing strategy. Within the realm of search marketing, there are two primary types of professionals: generalists and specialists. Generalists are marketing professionals who have a broad understanding of the various components of search marketing, including SEO, SEM, and content marketing. On the other hand, specialists are experts in a specific area of search marketing, such as SEO or PPC. Both generalists and specialists play important roles in helping businesses increase their online visibility and drive traffic to their websites. Pros and Cons of Search Marketing Generalists One of the main advantages of working with search marketing generalists is their versatility. Generalists have a broad understanding of various aspects of search marketing, allowing them to adapt to different situations and tasks. They can oversee multi