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Digital marketing has evolved significantly over the years, and social media has played a crucial role in this transformation. With the rise of platforms like Facebook, Instagram, and Twitter, businesses have gained access to new and effective ways to connect with their target audience. However, a question arises: is it possible to engage in digital marketing without utilizing social media? In this article, we will explore the relationship between digital marketing and social media, analyze the impact of social media on digital marketing efforts, examine the prospect of thriving in digital marketing without social media, and consider alternative strategies and channels for effective digital marketing. Exploring the Relationship Between Digital Marketing and Social Media Digital marketing and social media have become deeply intertwined, with social media platforms serving as powerful tools for businesses to reach and engage with their customers. Social media provides a platform for